During the Voile show segment of PFDC Sunsilk Fashion Week 2013 Day 1 leading lifestyle retail store chain ChenOne showcased their spring/summer collection titled "Pareesa Lawn Collection 2013".

Designed by acclaimed designer Sahar Atif, Pareesa Collection by ChenOne at PFDC Sunsilk Fashion Week 2013 Day 1 featured 50 distinct designs for fashionable lasses.
It was a vibrant take on classic summer fabric which was a combo of contemporary and ethnic line of prints consisted of sub-continental embroideries and motifs. Sahar Atif essayed international fashion trends into Pareesa Lawn Collection 2013, by incorporating black and white graphic prints and splashes of bright colors.
Fashion models walking for Pareesa Collection by ChenOne were styled by the creative teams at Nabila and the Official Photography for the show was done by Faisal Farooqui and team at Dragonfly.

PR of PFDC Sunsilk Fashion Week 2013 is managed by Lotus Client Management & Public Relations.