LG has confirmed that its upcoming flagship handset will land in the UK in Q3 of 2013. What the maker hasn't quite decided on yet is a name. The liklihood is that it will be called the LG Optimus G2, although the brand hasn't ruled out using the original LG Optimus G name, as the original handset hasn't yet been launched in the UK, so or whether the device will use a different name to avoid confusion.
While LG has seen success with its Google-branded Nexus 4, it has yet to make an impact on the top-tier smartphone market with a self-branded device. It's new phone is set to go head to head with the likes of the iPhone 5 (or perhaps iPhone 6), the Samsung Galaxy S4, the HTC One and the Sony Xperia Z.
Speaking at a press briefing in the brand's Korean HQ, Head of Mobile Communication for Europe Won Kim explained that: "The G2 is going to be something different, something unique" and he also added that "it's what we intend to attack the UK market with".
However, he didn't confirm any more details on the upcoming handset's specs.
LG has fallen behind its smartphone rivals over the last year or so and needs a distinctive, highly-specced product to compete. No doubt wishing to avoid a clash with numerous launches at MWC and the launch of the rival Samsung Galaxy S4, LG is planning a Q3 launch for the Optimus G2.
The brand hopes that 2013 will be the year that it makes its mark on the top-tier smartphone market, and has been waiting for the right time to launch its new flagship device as LG's Won Kim reasons: "It's not good to launch into a crowded market, but the right time is coming".